Stand By: A Revolutionary Calendar Design by Katsumi Tamura

Combining Functionality and Aesthetics in a Unique Desk Calendar

The inspiration for Stand By stemmed from the desire to improve upon the existing design of desk calendars. The 2018 version of this pocket calendar, designed for the Japanese Internet portal site goo, incorporates a multi-function tray that can hold various desk items such as pens, clips, tags, and even a mobile phone. This feature enhances the functionality of the calendar, making it a practical addition to any desk.

What sets Stand By apart from other calendars is its unique pocket-type design. Each month's calendar sheet is designed as a pocket, providing a convenient space for storing notes, business cards, and receipts. This feature, coupled with the one-point illustrations that subtly reflect the changing seasons, adds a touch of sophistication to the calendar's overall design.

The realization of Stand By was made possible through Japan's advanced printing and processing technologies. With dimensions of 200(w) x 170(h) x 100(d)mm, the calendar is compact yet spacious enough to accommodate various desk items. The design team, led by Creative Director Takuya Okamoto and Art Director Katsumi Tamura, meticulously crafted this product to ensure its practicality and aesthetic appeal.

The Stand By calendar was launched in January 2018 and has since been a popular item. Its unique design and functionality have not only made it a practical tool for organizing schedules but also a decorative piece that adds a touch of elegance to any desk. The calendar's popularity is further evidenced by its recognition at the A' Design Award, where it was awarded the Golden award for its outstanding design.

In conclusion, Stand By is a testament to Katsumi Tamura's innovative approach to design. By integrating functionality with aesthetics, Tamura has redefined the concept of traditional calendars, making them not just tools for keeping track of dates, but also practical storage solutions and decorative desk items. This innovative design approach is what makes Stand By a deserving recipient of the prestigious Golden A' Design Award.